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Privacy Policy – Elite Colours 

1. Introduction

Elite Colours is a specialist paint and refinishing service operated by Elite ABR Ltd (“we”, “us”, “our”). We are committed to protecting personal data in accordance with UK GDPR and the Data Protection Act 2018. This policy explains how we collect, use, disclose, and safeguard your personal information.

2. Information We Collect

We may gather:

  • Personal details such as your name, contact information (email, telephone, address), vehicle or equipment details, and service request information when you request a quote or contact us.

  • Service-related information, including repair, dent, scratch, custom respray, fleet work or boat refinishing details, as applicable to the services described on the Elite Colours section of our site.

  • Technical data, like IP address, browser type, device, and cookies—collected automatically via website visits for analytics and site performance.

3. How We Use Your Information

Personal data is used to:

  • Provide quotations and carry out services (scratch repair, custom resprays, fleet painting, etc.).

  • Communicate updates about your job, schedule appointments, and answer your enquiries.

  • Process billing and payments where applicable.

  • Send marketing communications if you have opted in to receive them.

  • Enhance and maintain our website, analyse traffic and user behaviour for improvement.

4. Legal Basis for Processing

Our lawful reasons for processing your data include:

  • Contract – to deliver services you request.

  • Legal obligation – for compliance with regulatory and insurance requirements.

  • Legitimate interests – improving our operations, marketing, and customer service.

  • Consent – if you agree to receive promotional communications.

5. Sharing Your Information

We do not sell or rent your personal data. We may share information with:

  • Insurance providers or assessors, if involved in accident repair claims.

  • Payment processors for transactions.

  • Service partners, such as parts suppliers or fleet maintenance colleagues.

  • IT providers hosting our website or managing our data systems.

  • Regulatory or legal entities, if required by law.

6. International Transfers

If data is transferred outside the UK or EEA, we ensure UK-approved safeguards (e.g. standard contractual clauses) are in place to protect your information.

7. Data Retention

Your data is retained only as long as necessary for service provision, legal or insurance obligations, and dispute resolution. Afterward, it is securely deleted or anonymised.

8. Data Security

We employ appropriate technical and organisational controls to guard against unauthorised use, loss or alteration of personal data. Access is restricted to authorised staff under confidentiality obligations.

9. Cookies & Website Analytics

We use cookies and analytics tools to monitor website performance and enhance user experience. You may disable cookies via your browser settings, but this could limit certain site features.

10. Your Rights

Under UK data protection laws, you are entitled to:

  • Access personal data we hold about you.

  • Request corrections of any inaccuracies.

  • Ask for deletion of your data.

  • Request restriction or objection to certain processing.

  • Withdraw consent at any time for marketing communications.

  • Data portability – receive your information in a structured, machine-readable format.

To exercise your rights, contact us using the details below.

11. Contact Details

If you have any questions or wish to exercise your rights, please contact:

Elite Colours.

12. Complaints

If you have concerns about how your personal data is handled, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

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